(Suzanne, this is was inspired by you my friend!  SMOOCH!) 

It's such a hard line to define how much to push one over the other, bfing v. formula feeding.   I think what ever route the mom feels is best for their child is the best for them.  But I guess I liked the sign cause I think that bfing needs to be known as ok.
But it does seem that formula commercials are everywhere and just accepted as ok.  Heck, I knew what a COMFORT PROTEIN was even before I knew that it was advertising for formula.  Where are the breast feeding commercials?  LOL

II remember being in the hospital after Kit was born.  Once he spiked a high fever and was fussy, I can't even describe how hard I was pushed to give him formula.  Now at that point, although he had a fever, he was nursing.  He was just fussy cause he had an uncomfortable IV port in his leg.  (Once we took it out, he settled down and showed that he is the sweetest boy...)

I am an older mom, who is very comfy with the fact that I wanted to bf and even I started doubting myself for a minute.  I am just glad that I stuck to my guns.

Most of the women that I know are intelliegent women who weighed all the benefits of breast v. formula and what was best for their families.  I have no doubt that the decision they came to was the best one.  I am proud that my friends online and IRL are such good mommies.

But I think that a sign like this is great for the vast amount of women who maybe are not as educated.  And then their are the women who think it is just embarassing when bfing is just a part of nature.
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